Bergdorf Goodman in April

April 26th, 2011 by retail design blog

On the 5th Avenue side the windows had a street/pop art kind of style painted with airbrush stencils. Knoth’s photograph presents a dark mood with the reflection of the building and American flag at the top left corner of the picture. It’s eery how the building seems to fade away revealing the diamonds and the mannequin well centered within the motif.

I love the Stella McCartney fruit dress and had to photograph it, the stylists of Bergdorfs have a great a eye for picking dresses that rythmically play off of the background. I also chose this viewpoint because I love how the mannequin’s directional poses move the eye around the entire photograph, they all seem to be saying “Don’t look at me!”

The next window at Bergdorf Goodman was within the same series as the above photos, this time the backdrop had a strong horizontal Greek Key motif. Knoth’s photograph highlights the juxtaposition between the silky, soft flowing, romantic gown against the sporadically painted backdrop.

I have chosen a different outfit as the center of focus within my photograph because I think the graphic tee very much relates to the overall concept. The vibrant colors of the skirt and the clutch add an element of whimsy to the outfit. I have cropped the floral, romantic gown out and it’s almost hard to believe that this is the same window, as each mannequin’s style is so vastly different.

Photographs by Lauren Gries and Ronald Knoth © 2011
Written by Lauren Gries at http://fourthfloorwalkup.com/

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