Puma House by Nendo, Tokyo

May 11th, 2011 by retail design blog

Designers Nendo of Japan have completed the interior of a showroom in Tokyo for sneaker brand Puma with shoes displayed on a series of timber staircases.

The Puma House features timber stairs wrapped round the space’s concrete columns to form display shelves.

The showroom also includes a combined press room and event space.

Photographs are by Daici Ano.

The following is from the designers:

Puma House by Nendo

The interior design for the new Puma House Tokyo, located in the city’s Aoyama design district. Puma House Tokyo combines the brand’s press room and event space into one space for the first time. Puma House Tokyo is a multipurpose space that can be used for exhibitions, events, fittings, product launches and other media events. it is also available for rentals.

For our design, we placed ‘staircases’ that climb around the existing features around the space like vines. But these staircases are not for people to climb. Rather, they function as display stands for PUMA’s sneakers and as a compositional element that gives the space a special character.

The resulting effect is a strong reminder that we exercise our bodies daily going up and down stairs, and has a visual connection with stadium stairs and podiums too, to bring in PUMA’s important relationship with sports. The stairs bring a sense of movement to the interior, enabling a three-dimensional product display that fully uses its space and allows visitors to experience PUMA’s worldview.

http://www.dezeen.com/2011/05/09/puma-house-tokyo-by-nendo/

Obakki, Vancouver
Mcfarlane green biggar Architecture + Design (mgb) was commissioned to desig...
Jabłka Adama store by mode:lina, Poznań - Poland
Typical exposing table was exchanged for a stall on wheels, built with woode...
Caroscope Showroom by by Francesco Catalano for Novoceram, Saint Vallier - Franc...
Novoceram, French ceramics manufacturer since 1863, presents his new Carosco...
Sonia Rykiel Flagship Store, Paris - France
50,000 books wrap the Sonia Rykiel flagship interior

2 thoughts on “Puma House by Nendo, Tokyo

Leave a Reply

Your email address will not be published. Required fields are marked *