Hermès – Shang Xia by Kengo Kuma, Hong Kong

May 26th, 2011 by retail design blog

With the luxury market ballooning in China, it comes as no surprise that the trend of luxury brands setting up shop in the country continues. Next up, the French fashion house Hermès. The company has launched its latest retail brand, Shang Xia—it literally translates to “up and down”—with the opening of a 1,300-square-foot store designed by Kengo Kuma on Hong Kong island.

Located within a plaza mall, the shop’s façade features translucent glass while flowy white fabric in petal shapes hang from the walls and the ceiling inside the store. This cloudlike texture gives the space a dreamy, ethereal atmosphere. In keeping with the brand’s simple yet luxurious aesthetic, light-toned wood drawers and shelves with smooth surfaces serve as display cases throughout the store.

The retail line focuses on craftsmanship and among the new fashion pieces are handwoven cashmere knits, silk scarves, and angular shawls and drapes. Jewelry (of course) as well as custom made-to-order creations like sculptural cashmere felt jackets are also available. All of the offerings have notable Chinese influences, from an eggshell porcelain tea set handcrafted by artisans in the city of Nantong to bamboo baskets made by weavers in Sichuan.

http://www.chictip.com/offices-stores-design/store-design-hermes-by-kengo-kuma

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