Lacoste ECO / Techno polo packaging by Tom Dixon

May 30th, 2011 by retail design blog

“In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.”

http://lovelypackage.com/lacoste-%E2%80%93-ecotechno-polo-shirts/#more-9132

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