Ever feel like your laptop bag feels like a carrying around a bag of cement? Well now it can look like one too. WREN design has created the PPC Cement Laptop Bag. “The PPC Cement Laptop Bag is essentially a laptop bag made out of cement packaging. The imagery of the cement brand: Pretoria Portland Cement and the African Elephant is visually strong and with the various colours, the bag is simply awesome. It is hard wearing, unusual and practical. You can read more about it here.

The packaging for this bag is a creative solution to various problems. A lot of information about the bag needed to be conveyed to the buyer. For example: how the bag is made, what the properties are and what PPC even is. To use the packaging as the label or tag became the answer. With the symbolic African elephant, drawn in an etching style, walking through the cityscape both nature (paper) and the city (technology) were connected. On one side of the gift bag there is a vertical story board that illustrates how the bag is made. On the other side, in connecting type, are the principles and properties of this bag. The product is packaging and the packaging is the tag.”

http://www.thedieline.com/blog/2011/4/21/ppc-cement-laptop-bag.html