The store carries a full range of ready-to-wear for both menswear and womenswear from the Burberry Prorsum, Burberry London, Burberry Lifestyle, Burberry Sports and Burberry Childrenswear collections. The Burberry accessories collection including bags, jewellery, shoes as well as fragrance, timepieces and sunglasses lines is also available in the store.
The store reflects the new Burberry design concept, developed by Burberry Creative Director, Christopher Bailey. Intrinsically British materials and themes are used throughout in a contemporary way. The store also features state of the art technology including cutting edge sound system, a WIFI connection throughout, VIP room with in built iPod docking stations and a giant 103” high definition LED video wall.
This is the sixth Burberry store to open in Singapore; other stores in the country include Paragon, Ngee Ann City, Takashimaya, Takashimaya Childrenswear and Isetan Scotts Childrenswear.
To mark the ION Orchard store opening, Burberry has designed a range of exotic leather accessories including handbags, clutches and small leather goods available exclusively in the store.