June 8th, 2011 by retail design blog

Architect: B-ILD
Merchant: Kaat Blommaert & Caroline Lerch
Type: boutique/ boetiek
Address: rue du marché aux Porcs 8 – Brussels
District: Sainte-Catherine

The concept of the flagship store of the Belgian undershirt brand Le Fabuleux Marcel de Brusells, wants to underline de nostalgic character of the brand by creating a functional background. The new elemens, being the white structures of the clothing racks, the mirrors and the fitting rooms, always start from the ceiling to create a frame for the vintage furniture within the shop. The shopwindow is a flexible system of hanging white tubes that creates a constantly varying image. A wall of wire mesh divides the shop and the private area in the back visually but nonetheless offers visitors a glimpse of the backoffice.

Photos: Filip Vanzieleghem

The Commerce Design Award has been launched in Montreal (Canada) in 1995 in order to stimulate local merchants to invest in the furnishing of their commercial spaces with the assistance of a qualified professional. The initiative spread immediately to cities all over the world (Saint-Etienne, Marseille, Lyon, Nantes, Luxemburg, Eindhoven, …) among which our own capital that celebrates this year the second edition of the Commerce Design Brussels competition, coordinated by Pro Materia and Design September (with the support of the City of Montreal, Brussels Capital Region, Atrium, Brussels Louise and institutional and private partners).

Organisation :
Pro Materia asbl & Design September
Lise Coirier, director Pro Materia –
Jean de Gheldere, director Design September –
For more info :
Jasmijn Verlinden – project coordinator :
+32 2 768 25 10

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