Replay Red Seal Denim

June 10th, 2011 by retail design blog

Replay launched a superior denim line in fall 2010 called Red Seal. The project focuses on the evolution of denim and its origins while paying tribute to Replay founder Claudio Buziol, who was among the first to value the potential of Japanese denim.
The Red Seal denim line is in fact made of Japanese cloth and finished by hand trough Italian traditions. Sophisticated techniques make each item unique: styles are designed on a classic Replay models, the M997 five-pocket. Details research and 12 washes give a vintage effect and display a strong individuality and ultra top quality.

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