Faraone jewellery boutique by Iosa Ghini Associates, Milan

June 13th, 2011 by retail design blog

Iosa Ghini Associates‘s new project, the new Faraone jewellery shop in Milan, Via Montenapoleone. The concept behind the project was carried out by architect Massimo Iosa Ghini.

It was inspired by an idea of preciousness characterized by symbolic pieces that envelop and outline the space in order to provide refined and elegant display opportunities.

Interiors were created with traditional materials, including refined finishings chosen with great care: different woods with greyish hues, amber-coloured glass, brass and bronze-plated metals and soft nappa leather for the chairs. The area is enclosed with panels of “boiserie” in moulded wood setting the tone for the space. The squared lines of the crystal display cases meet and intersect, offering innovative plays of light and overlapping elements.

The boutique is laid out over two levels with a connecting staircase and a large wall that serves as a backdrop and features multiple coloured glass plates in amber, yellow and bronze shade. The small “privées” on the first floor are dedicated to customers who prefer a quieter space just for them.

Photos by Santi Caleca

http://www.architecturelist.com/2011/03/18/faraone-jewellery-shop-milan-by-iosa-ghini-associates/

VILA Clothes shop by Riis Retail, Vimmelskaftet Copenhagen - Denmark
In the VILA Vimmelskaftet shop there has been strived for a look that make...
V&D department store by 20.20, Leiden - Netherlands
Each department is differentiated to evoke the feeling of intimacy within th...
Afternoon Tea LIVING ReMIX Store by HEADSTARTS, Tokyo - Japan
A shop for a new label “Afternoon Tea LIVING ReMIX” which was launched to of...
Louis Vuitton pop-up store, Tokyo - Japan
The Louis Vuitton pop-up store is situated on the ground floor of the men's ...

Leave a Reply

Your email address will not be published. Required fields are marked *