Maison Hermes Window Display by Tokujin Yoshioka, Tokyo

June 14th, 2011 by retail design blog

Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and produced by Satoshi Asakawa. Each window shows a Hermès scarf apparently being blown about by the breath of a Japanese actress. The illusion is achieved by venting air from a small hole in the wall near the mouth in the printed image.

“On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them”.

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