Laurent Guez for Tuxedo Agency who created the «natural beauty counter». The mandate was to express a new philosophy or lifestyle in which beauty rhymes with health and well-being.
Natured is here reflected in many aspects: the space itself, the curves or the choice of lighting. Everything was made to enhance the customer’s comfort and openness to discover a selection of organic, natural products. The colors and choice of materials (light fixtures made of paper), the set-up, and the attention to details of the treatment cabins enhances the experience for the customer.