Levi’s 501 Fragrance by Qubic New York

June 18th, 2011 by retail design blog

Qubic New York was commissioned to concept and design a new fragrance for Levi’s Strauss. Currently still in the connecting phase, the concept and bottle have been well received.
“We were asked to come up with a new concept that would relate to the brand and be a good natural extension of the product. Naturally we felt that the 501 was the most ‘iconic’ product and could work well in a fragrance” (Creative Director Ezio Burani provided creative leadership on the project).

Levi’s 501 jeans have been a classic choice for many throughout the years in casual dressing this was the inspiration for the bottle design. Bringing in an iconic element such as the classic Levi’s button and turning into a form. The metal portion of the fragrance bottle is made from actual recycled buttons, adding character without losing history in the process.
The packaging is made with 100% recycled paper and is embedded with wild flower seeds to give it yet another life.

http://www.qubicnewyork.com

Stop The Water While Using Me! design by KOREFE
The structural design solution for this high quality line of organic care pr...
Marks & Spencer window displays Autumn 2012, Budapest
Marks & Spencer window displays Autumn 2012, Budapest
Hermes windows at Madison Avenue, New York
Hermes windows at Madison Avenue, New York
Jameson Whiskey – The Deconstructed Series packaging by Pond Design
Using the idea of a ship as a focal point, three unique ships symbolize the ...

One thought on “Levi’s 501 Fragrance by Qubic New York

  1. I have been a fan of Levis ever since. I love their jeans and now I’m hooked with this fragrance. Keep it up!

Leave a Reply

Your email address will not be published. Required fields are marked *