Chanel pop-up boutique, Cannes

June 22nd, 2011 by retail design blog

Pop-up shop concepts may have sprung up from humble beginnings, but there isn’t a trace of cardboard or makeshift furniture in sight at Chanel’s new ephemeral boutique in Cannes. Cosying up to the brand’s existing store on Boulevard de la Croisette, the 300 m² unit comes complete with indulgences that include golden mosaic-tiled walls, a dedicated make-up bar, nail bar, and as a nod to the impending festival – an exhibition space of Chanel gowns and suits previously worn by actors, together with a private lounge on the first floor with views of the red carpet leading up to the Palais des Festivals.

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