State of the Obvious design by Mash Creative

June 23rd, 2011 by retail design blog

With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, we felt an overwhelming desire to challenge what has become ‘The Norm’.
At Mash Creative we believe there is a niche in the market for a collection of products which turns conventional branding on its head. S/O/T/O (State of the Obvious) is a range of merchandise and apparel which does just that. As the name may suggest, the collection consists of branded items which State the Obvious’. S/O/T/O uses the products description to create a unique brand identity.

The collection currently consists of Tote Bags, Notebooks, Mugs, T-Shirts and Posters. Each product is supplied with custom branded packaging (selected resellers) which utilises the S/O/T/O theme – ‘This is my Mug Box’, ‘This is my Degradable Polythene Postal Bag’ for example.
The S/O/T/O collection is designed to have a playful, modern and bold brand image which is flexible enough to be adapted across a wide variety of items. The collection will continue to grow with many other products already in the pipeline. We care about the environment which is why all our S/O/T/O products are sourced and printed in the UK. Where possible we try to use eco friendly options including degradable and recycled packaging.

Von Eusersdorff brand identity by Boy Bastiaens
Floral designs ubiquitous from the end of the nineteenth century are rare to...
Balvenie Fifty whisky branding by Sheridan&Co
Retail design consultancy Sheridan&Co has created 14 showcases to exhibi...
Joto Sake packaging by Parallax
Joto is a range of artisanal Japanese sakes developed for the North American...
Jack&Jones back pocket flasher by Aaron von Freter
Hand printed back pocket flasher for Jack&Jones vintage blue jeans using...

Leave a Reply