Hugo Boss Orange concept store, Shanghai

June 26th, 2011 by retail design blog

Instore graphics for the Hugo Boss Orange Concept Store Shanghai. Themed under “Good old Germany…”, an over 19.68 feet high fantasy tree was illustrated and screen printed. Wooden carvings and golden motives decorate the changing rooms. A traditional rubber stamp set consisting of 10 German sing and forest birds in life-size has also been produced to cover walls and furniture by hand.

Boxes placed in the shop cause a room-in-room constellation which effects a fascinating walkabout through the world of goods for the customer. Raw and untreated materials make the character of the collection grow and form an amazing context in combination with lacquered areas and brass surfaces.

Interior architecture by RaiserLopesDesigners
Assistance: Dipl.-Ing. Grit Ruschinzik
Photography: Martin Grothmaak

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