World Basketball Festival Display at NikeTown, New York

June 27th, 2011 by retail design blog

World Basketball Festival Display at NikeTown World Basketball Festival Display at NikeTown, New York

In promotion for this week’s inauguration of the first ever World Basketball Festival, Nike coordinated the momentous task in converting several key retail locations in New York City to the theme of the festival. This included NikeTown of New York, the flagship store of Nike. In keeping with original premise of the store as a faux basketball arena, Nike retail space designers re-imagined NikeTown to be an actual basketball arena. From its atrium on the ground level to the very top, each corners filled with WBF accessories, apparels, footwear, and more. There is another dynamic aspect to this conversion, the larger-than-life size animated figures of Anderson Varejão (Brazil), José Barea (Puerto Rico), Yi Jianlian (China), Kevin Durant (USA) and others scaling across the atrium as though a bona fide Clash of the Titans was taking place. To see this dramatic installation in person or to purchase any WBF-themed products, simply visit NikeTown New York on 57th Street.

World Basketball Festival Display at NikeTown 02 World Basketball Festival Display at NikeTown, New York

World Basketball Festival Display at NikeTown 03 World Basketball Festival Display at NikeTown, New York

World Basketball Festival Display at NikeTown 04 World Basketball Festival Display at NikeTown, New York

World Basketball Festival Display at NikeTown 05 World Basketball Festival Display at NikeTown, New York

World Basketball Festival Display at NikeTown 06 World Basketball Festival Display at NikeTown, New York

World Basketball Festival Display at NikeTown 07 World Basketball Festival Display at NikeTown, New York

World Basketball Festival Display at NikeTown 08 World Basketball Festival Display at NikeTown, New York

World Basketball Festival Display at NikeTown 09 World Basketball Festival Display at NikeTown, New York

http://www.freshnessmag.com/2010/08/11/world-basketball-festival-display-niketown-new-york/

Burberry's flagship store, Sydney
Burberrry knows what we want! Burberry had luxury in mind in the design and ...
Aeosp store by Ciguë, London
Aesop keeps rapidly expanding in London, and opens up shop in the happening ...
Breuninger shoe salon visual merchandising by John Breed, Stuttgart
Breuninger shoe salon visual merchandising by John Breed, Stuttgart. It cont...
GANT windows 2013 Autumn, Budapest
GANT windows 2013 Autumn, Budapest