Eyewear from the Beginning to the Future, Grand Central Terminal, New York City (A.R.E Awards)

July 1st, 2011 by retail design blog

A.R.E Awards – Pop-up Store – Grand Prize

Eyewear from the Beginning to the Future, Grand Central Terminal, New York City

Designers of this unique eyewear display set up to rethink the glass display case “as a fractured but still iconic and representative model of movement and connection in urban spaces.” A large, abstracted convex glass lens was cut by a series of vectors connecting various architectural and programmatic elements in Vanderbilt Hall. The shattering of the glass created cracks and fissures that led to a deeper labyrinthine “city of information.” Graphic surfaces, created by adding film layers and fluorescent backlit surfaces, present a uniform illuminated background for the display of the delicate and detailed items, text, and graphics.

Design: Giorgio Borruso Design







The Association for Retail Environments (A.R.E.) is a Hollywood, Fla.-based non-profit trade association representing the retail environments industry. Our 600 member companies include store fixture suppliers, retail design firms, suppliers of visual merchandising products, and suppliers of materials and equipment for the retail environments industry. Member capabilities include importing, exporting, consolidating, installing, project management, engineering, design, and more. A.R.E. Mission: Advance the industry and the success of our member companies.
Las Vegas (March 29, 2011)—The 57 awards presented by the Association for Retail Environments at a ceremony in the Venetian honor the creators of retail theater worldwide.

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