Burberry’s flagship store, Sydney

July 4th, 2011 by retail design blog

It’s obvious that Burberry doesn’t do anything by halves. When we heard the luxury Brit brand that covered its Fall 2011 catwalk models in artificial snow and torrential rain was opening a new flagship in Sydney, we expected it to be pretty damn awesome. We weren’t disappointed. The 343 George Street store is 820 square metres of marbled resplendence. Two giant, flat-screen LED video walls lie at each end of a spacious walkway lined with towering ionic columns, a physical manifestation of the brand’s merging of tradition-rich history and new digital initiatives. Burberry has been applauded for making luxury fashion more accessible than ever by live-streaming shows and producing digital look-books, and has amassed an army of over five million trench-obsessed Facebook fans through a combination of social media efforts and the casting of a certain young Harry Potter star.


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