The Flagship Store Powered by Reebok, New Meadowlands Stadium (A.R.E Awards)

July 7th, 2011 by retail design blog

A.R.E Awards – Softline Specialty Store 3,001-25,000 sq. ft. – Outstanding Merit

The Flagship Store Powered by Reebok, New Meadowlands Stadium, East Rutherford, N.J.

In a most unique twist, one store serves as two at the flagship store of the New York Giants and New York Jets at the New Meadowlands Stadium. With Giant blue and Jet green, the interchangeable store provides an appropriate backdrop to each team’s branded merchandise. The store uses a combination of modern architectural design and innovative fixtures, digital technology, and lighting to transform from Giants to Jets in three hours. The 9,600-square-foot store uses creative lighting, posted graphics, hidden storage and flexible and modular fixtures. The completed design features gleaming white floor-to-ceiling striped bands and color-changing LED ceiling that glows in team-specific colors.

Design Chute Gerdeman, Columbus, OH

The Association for Retail Environments (A.R.E.) is a Hollywood, Fla.-based non-profit trade association representing the retail environments industry. Our 600 member companies include store fixture suppliers, retail design firms, suppliers of visual merchandising products, and suppliers of materials and equipment for the retail environments industry. Member capabilities include importing, exporting, consolidating, installing, project management, engineering, design, and more. A.R.E. Mission: Advance the industry and the success of our member companies.
Las Vegas (March 29, 2011)—The 57 awards presented by the Association for Retail Environments at a ceremony in the Venetian honor the creators of retail theater worldwide.

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