Teixidors brand identity by Cla Se

July 18th, 2011 by retail design blog

A project for a very special cooperative, winner of the National Award for Craftwork 2008, that is committed to the legitimacy of being different. The refined simplicity of the products provided the inspiration for our approach to the design. Clear forms, warm and simple colours and a very clean and fine typeface. The logotype, formed of an underscored x shape which refers to the basic component of weaving and also accents the most notable letter in the company’s name.

The art direction of the photographs show a wooden house which represents the house of Teixidors and the idea of Teixidors’s products in a very abstract way: natural light, clean images and a very simple and abstract way of a house.We were searching for a different way to show the range of handwoven blankets, pillows, courtains without using the common language that we are all used to see in decoration magazines etc. We wanted everything to be very simple but at the same time unique.













Photography: Daniel Riera
Set design: Koen Meersman
By Cla Se

HUPBOX shoe box
The high-quality clear impact-resistant acrylic construction offers an unobs...
Salon1 interior & branding by Kiss Miklós, Bielefeld - Germany
To emphasize elegance and style, the interior is painted white, and the exte...
Lighting Sculptures by Brand van Egmond for Unilux, Beirut - Lebanon
Brand van Egmond lights up Beirut
Threesome Ceramics Sculptural Packaging by Talc Design Studio
The objects are inserted into a cocoon like container and secured into place...

Leave a Reply

Your email address will not be published. Required fields are marked *