Express new concept store at King Of Prussia, by Wonderwall

July 21st, 2011 by retail design blog

Express new concept store at King Of Prussia by Wonderwall Express new concept store at King Of Prussia, by Wonderwall

Wonderwall has created a new concept store for Express retail chain in King of Prussia Mall. The design concept used for Express is a refined chic that creates an individual space via forward-thinking design. Style is showcased throughout the 13,000-sq.-ft. retail space, dividing key categories and outfitting according to gender.

Express new concept store at King Of Prussia by Wonderwall 02 Express new concept store at King Of Prussia, by Wonderwall

A central goal for Express was to alter the way that their customers feel about denim, a dual-gender Denim Lab was created, which features an oak wood ceiling and suspended trellis in aged timber; a polished concrete floor; and outrigger mounted wood shelves that are framed by black velvet curtains. Wooden merchandise tables have black accents that are accentuated through the use of a 100 silver, globe-shaped LED light installation, giving consumers a unique shopping experience.

Express new concept store at King Of Prussia by Wonderwall 03 Express new concept store at King Of Prussia, by Wonderwall

Mashamachi Katayama, founder of Wonderwall, says in a statement, “I was delighted when Express invited me to create a new design concept. I envisioned a three-dimensional fashion magazine; a source for the new and for the must-have’s.”

Express new concept store at King Of Prussia by Wonderwall 04 Express new concept store at King Of Prussia, by Wonderwall

Express new concept store at King Of Prussia by Wonderwall 05 Express new concept store at King Of Prussia, by Wonderwall

Express new concept store at King Of Prussia by Wonderwall 06 Express new concept store at King Of Prussia, by Wonderwall

http://www.contractmagazine.com/contract/news/Wonderwall-Creates-N-5309.shtml

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