Express new concept store at King Of Prussia, by Wonderwall

July 21st, 2011 by retail design blog

Wonderwall has created a new concept store for Express retail chain in King of Prussia Mall. The design concept used for Express is a refined chic that creates an individual space via forward-thinking design. Style is showcased throughout the 13,000-sq.-ft. retail space, dividing key categories and outfitting according to gender.

A central goal for Express was to alter the way that their customers feel about denim, a dual-gender Denim Lab was created, which features an oak wood ceiling and suspended trellis in aged timber; a polished concrete floor; and outrigger mounted wood shelves that are framed by black velvet curtains. Wooden merchandise tables have black accents that are accentuated through the use of a 100 silver, globe-shaped LED light installation, giving consumers a unique shopping experience.

Mashamachi Katayama, founder of Wonderwall, says in a statement, “I was delighted when Express invited me to create a new design concept. I envisioned a three-dimensional fashion magazine; a source for the new and for the must-have’s.”







http://www.contractmagazine.com/contract/news/Wonderwall-Creates-N-5309.shtml

Star Market at Chestnut Hill by SUPERVALU, Newton - Massachusetts
With input from design, engineering, and project management in the pre-desig...
Snow Queen store by CampbellRigg, Moscow
We decided that the Snow Queen brand needed to be more prominent at the stor...
Marc by Marc Jacobs watch collection Spring 2014
For Spring 2014, Marc by Marc Jacobs debuts a men’s watch collection that bu...
QUIQUE store by SYNArchitecture, San Jose - Costa Rica
SYNArchitecture renovates a store in San Jose, Costa Rica located in an excl...

Leave a Reply