Mexx concept store, Brussels

July 27th, 2011 by retail design blog

Dutch retailer Mexx has opened a new flagship store in Brussels, Belgium, reflecting its characteristic ‘Metropolitan Casual Lifestyle’ image.

Inspired by life in big metropolises, the feel and sight of Mexx concept store resonates the activities in big cities. All the aspects of Mexx concept stores, ranging from construction in the style of New York lofts to many authentic details and the collections, are characterised by real action.

Highlighting its authenticity and individuality, the Brussels store features graffiti, as well as real materials like wood and stone. The store lighting, designed by RZB Bamberg, complements the store’s loft atmosphere. Spanning 600 square metres, the new Mexx store features collection for women, men, kids & accessories.

Mexx is known in the segment of fast fashion. All the Mexx stores are designed as unique and personal boutique with no homogenous store concept. Mexx is planning to open more stores with this concept in future.

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