BASE Flagship Store by Creneau International, Antwerp

July 28th, 2011 by retail design blog

Set inside Antwerp’s fantastically grand central station, BASE’s new flagship store has been graceful integrated into the ‘classified monument’ by Belgian concept and design consultancy, Creneau International. The leading Belgian telecoms company have brand values of “user-friendliness, clarity, transparency and emotion” and those values are just what Creneau have adhered to whilst working on this prepossessing project. With all shop fittings standing free from the walls, Creneau have retained the majesty of this historic property, allowed the product and brand to breathe and created an alluring, gallery like space that screams sophistication…..

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