As in house fashion brand that has been in TESCO superstores for 10 years F&F has been successful at delivering fast fashion to a wide audience. In 2010 decided to open their first stand alone store in Prague.
Archive for August, 2011
We began by looking at the possibilities of plaster, but soon became intrigued by the parquetry floors one sees throughout Paris. We wanted to explore inhabiting the space with one material, used in one encompassing way. We envisaged using cut wood in such a fashion that it covered the floor, walls and ceiling, lending a cohesive texture and warmth to the room.
A new image, spatial organisation and way of presenting the product based on categories. We tried to transmit the sensation of a pharmacy that was concerned with all that is natural, with tradition, modern with chic touch. To bring the pharmaceutical service closer to the customer. To break with traditional pharmacy design based on selling from behind a counter.
SHH have created a new retail concept called ‘Lotus’ for Danish fashion and accessories brand EVITA PERONI, seen here at the brand new Dubai Mall. EVITA PERONI now has franchisees and distributors for over 300 stores and concessions in over 30 countries worldwide, including outlets in Europe, Asia, the Far East, the Middle East, South Africa, North and South America.
The cost efficient part of our main conception was “the interior design recycling”, redefining the existing surfaces, furniture and appliances: where the inherited beige coloured stone surfaces were painted black, the seats, being in good conditions, were refreshed with adding new back-rests with different height. The structure of the existing bar was used in the newly designed and reshaped one.