Delicatessen by nemaworkshop, New York

August 3rd, 2011 by retail design blog

For the design of Delicatessen, nemaworkshop explored the concept of urban identity, namely the vibrant SoHo neighborhood and more specifically the NY newsstand. Typically overlooked because of its ubiquity, the newsstand serves as an atypical yet appropriate model. They are open, in-and-out thoroughfares which foster a unique breed of social energy.

In order to capture this energy, the main dining space opens up to the bustling street corner with large retractable steel-and-glass garage doors. Traditional boundaries between street and restaurant evaporate, allowing the main dining space to be loosely defined and astonishingly inviting. Underneath the bar stands a collection of clear soda pop bottles while behind the bar the wall is clad in leather subway tiles.

The concept of informal urbanity develops complexity as one travels downstairs into the more intimate spaces below street level. The existing boiler room has been transformed into a glass-roofed lounge lined with an oversized mural by local artist Juan Jose Heredia. Just a few steps down from the lounge / courtyard is: minibar. As the name implies, it’s a cozy underground bar where the walls are lined with vintage mini-bottles.

Ultimately, the design of Delicatessen from the multi-leveled spatial organization to the comfortable yet sophisticated materiality is rooted in the concept that the space should be both inviting and accessible.













Images @ David Joseph

visvim flagship store and little cloud coffee, Tokyo - Japan
Retail aside, the flagship also launched an in-shop cafe called little cloud...
The Coffee Club by MinorDKL Food Group at Sheikh Zayed Mosque, Abu Dhabi - UAE
The Coffee Club is Australia’s largest home grown café group that has recent...
Button Mash by Design, Bitches, Los Angeles - California
Button Mash is intended to be an integral and vibrant neighborhood hub for a...
Pizzaria Biliardo '65 by Bilodunk studio, Nola - Italy
The structure consists of two halls: in the first one, the one where the ent...

Leave a Reply

Your email address will not be published. Required fields are marked *