Gap store by Dalziel and Pow

August 3rd, 2011 by retail design blog

We were appointed by Gap’s European team to reinvigorate the store design and give the brand more relevance in the European market. We designed a new store concept, that takes its inspiration from the very first Gap store which opened on Ocean Avenue, San Francisco in 1969.

The new concept builds from the same foundations: a white box – a bold celebration of the brand; a painted concrete floor; great graphics and original thinking. In the heart of the store is heart of the brand: denim. An echo of the shopfront, a translucent blue glass monolith sits in the centre of the store, bearing Gap’s denim collection on dark oak shelves. Curving around this centrepiece, a stepped display unit, akin to stadium seating, shows the key styles. Above, an illuminated translucent canopy washes the space with a soft, diffused glow.

Initially commissioned for a European roll-out, elements of the scheme now form the basis for the global concept, taking the Gap message of relaxed confidence to a new generation.

Designed by Dalziel and Pow

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