United nude flagship store, Amsterdam

August 11th, 2011 by retail design blog

From injection-molded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, elegance and innovation. The characteristics of the brands products and DNA are also evident in the interior design of the flagship store, designed by brand Creative Director and architect Rem D Koolhaas. The store is a “dark-shop” concept, which means the store is completely dark in all areas other than those where the products are showcased and literally highlighted. The most important and prominent element of the store design is the Wall of Light™, a computer-controlled LED wall that displays the United Nude products as a work of art encapsulated in geometric frames.


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