The BRAX Store in Erlangen, which was designed by CRi Cronauer + Romani Innenarchitekten GmbH, is the biggest of their own retail stores. It offers Women and Men fashion, particularly trousers and matching shirts, blouses and jackets. The store concept permits to differentiate the various segments of merchandise clearly. At the same time it is cohesive in its architectural language. BRAX has a strong CI which is enhanced by focus walls, as well as a combination of deco islands with a strong merchandising and pieces to be sold. The complete store is equipped solely with LED lights, including the custom made lights above the cash and in the fitting room area.
View from entrance onto the frontal Focus Wall and right part of the store
View towards the store window which is kept semi open, showing the wall from the inside.
Entrance arch, which was to be preserved in the listed building, looking from inside the store
View from entrance towards the right side
Decoration Island for women’s wear
View into the right wing of the store with the Men’s department
Cash Area with custom made light
Fitting rooms with curtains made of Chino fabric normally used for pants, warm Baboo wood, and custom made lights in this area.
Outside view in the evening
Photographs by Joachim Grothus
CRi Cronauer + Romani Innenarchitekten GmbH