BRAX Store by CRi Cronauer + Romani Innenarchitekten GmbH, Erlangen

August 12th, 2011 by retail design blog

The BRAX Store in Erlangen, which was designed by CRi Cronauer + Romani Innenarchitekten GmbH, is the biggest of their own retail stores. It offers Women and Men fashion, particularly trousers and matching shirts, blouses and jackets. The store concept permits to differentiate the various segments of merchandise clearly. At the same time it is cohesive in its architectural language. BRAX has a strong CI which is enhanced by focus walls, as well as a combination of deco islands with a strong merchandising and pieces to be sold. The complete store is equipped solely with LED lights, including the custom made lights above the cash and in the fitting room area.

View from entrance onto the frontal Focus Wall and right part of the store

View towards the store window which is kept semi open, showing the wall from the inside.

Entrance arch, which was to be preserved in the listed building, looking from inside the store

View from entrance towards the right side

Decoration Island for women’s wear

View into the right wing of the store with the Men’s department

Cash Area with custom made light

Fitting rooms with curtains made of Chino fabric normally used for pants, warm Baboo wood, and custom made lights in this area.

Outside view in the evening

Corner View

Photographs by Joachim Grothus

CRi Cronauer + Romani Innenarchitekten GmbH
Ernst-Ludwig-Promenade 16a
64625 Bensheim

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