Polka Gelato store identity, design, branding by VONSUNG

August 12th, 2011 by retail design blog

VONSUNG recently completed the total identity design for Polka Gelato, from naming, identity, branding, signage, website to spatial design. Based in a conservation area, Fitzroy Square, Polka Gelato opens its doors to showcase their artisanal way of creating ice cream.

The character of the listed building situated near the Fitzroy Square, is clearly that of a London period building. The dilemma was how to avoid the ice cream parlor formula of pop-culture, primary colours interior decoration, without making a disconnected piece of modern design that clashes with the building’s original identity.

This is reflected in the design through the formal language and tactile quality of the finish materials used. The surrounding interior is unified with a single colour used on all surfaces.

Housed inside a concrete/limestone mix surrounding, the furniture piece on the floor is designed as a strong, masculine and dynamic form whilst the lighting enunciates femininity to create more fluid contour lines. The store is designed in a more playful manner creating different zones that maintain the perspective view between them.


















http://www.theindiebrandingcollective.co.uk/vonsung-polka-gelato-store-identity-unveiled

Tennis at Galeries Lafayette
The Galeries Lafayette lives in the world of tennis at the moment so all the...
Sergio Rossi Shop by Younes Duret Design, Casablanca - Morocco
Sergio Rossi and Wallpaper* magazine continue to collaborate on the Men’s Fo...
Aesop signature store by Weiss–heiten, Berlin - Germany
Aesop store by Weiss–heiten, Berlin - Germany
LEE window campaign by frank agterberg/bca
The set-up consists of three backdrop banners featuring the different fit si...

Leave a Reply

Your email address will not be published. Required fields are marked *