Located on the busy 2nd Street in Belmont Shoes (Long Beach), CA, this shoe store focuses on high-end women’s shoes and accessories. The founder gave us this task: “display shoes in a new, modern, chic way…someway that I have never seen before!” We began with creating a simple palette of colors and forms with soft edges and decorative lighting. Ipe wood was integrated into the design as a way to warm up the interiors and bring nature in from the exterior.
The exterior face was completely re-envisioned to announce the new shoe store to the passers-by. Ipe wood was used to create a natural face and plaster columns help capture the new storefront glazing and new identity of this building built in the 1920’s. The entire interior was recreated to create the new vision and branding for the shoes store. A custom couch and custom designed and built cabinets and cases were designed by AB design studio to create an integration of the branding concept throughout the store.