Twisted frozen yoghurt store by Morris Selvatico, Bondi Beach

August 18th, 2011 by retail design blog

Yoghurt enthusiast Cassandra Spies has developed the coolest frozen yoghurt this side of the moon! Created from the “nostalgia of running after the ice cream truck on a Sunday afternoon as kiddlywinks” explains Cass, Twisted Frozen Yoghurt is all about the purest, creamist yoghurt flavours without all those calories!

Unlike the UK and USA with familiar brands such as “Snog” and “Pinkberry”, Australia is relatively new to the frozen yoghurt craze! Morris Selvatico were appointed to bring the Twisted vision to life and create a brand that would make its mark in the Australian market!

With store number one located in world renowned Bondi Beach, Morris Selvatico wanted to create an interior that would stand out from the crowd and provide a springboard for the brand to rollout stores across the nation.

“We were conscious of creating an interior and brand that was not gender specific” says Morris. “We realised very early on in the concept stage that the brand needed to be edgy and quirky to draw a broader customer base” explains Selvatico Morris Selvatico specified simple finishes with a slight ‘twist’.

These included the white ceramic tiles laid on an angle and the flooring returning up walls. An amazing rippled wall in a high gloss polyurethane finish emulates the texture of the yoghurt whilst bringing the Twisted brand colours to life. Working closely with Perth based graphics company Juicebox who created the logo and online presence, Morris Selvatico also developed the packaging and stationery to complement the interior.

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