Uscari by Greg Natale Design, Sydney

August 18th, 2011 by retail design blog

Uscari is a raw, effortlessly sophisticated new fashion label. The flagship store design retains a certain restrained elegance, with minimal but impeccable detail. The few materials used, FC board, brick and galvanized metal tube, are inserted in unexpected ways to create an edgy space where the juxtaposition of soft fabrics seems only natural. The strong geometric elements are echoed throughout the store and resemble dangerous shards of broken mirror or a sharp lapel. The lighting creates a dramatic catwalk theatre effect accentuating the strong textural differences.

Designed by Greg Natale Design


















Photography: Anson Smart

http://www.idea-awards.com.au/2010-round-3/uscari/

BEAUTY STORES! Clinique shop at Selfridges, London
Clinique shop at Selfridges, London
Between Time pop-up showcase, Berlin - Germany
Breaking from conventions of the typical showroom mono-culture, the curators...
N3ON boutique sunglass store by Linehouse, Shanghai - China
Mirrors line the side walls between the concave planes, creating an infinite...
Apple store by Bohlin Cywinski Jackson, Palo Alto - California
As one moves from the front room to the back, the atmosphere changes to a fe...

Leave a Reply

Your email address will not be published. Required fields are marked *