Van Dijk fashion store by Ooze, Rotterdam

August 22nd, 2011 by retail design blog

The Van Dijk fashion store lies on the ground floor of a 19th century Dutch style city building in a typically very long and narrow space. The shop presents itself as an extension of the street rather than a separate luxury unit. A frameless pane of glass contributes to this blurring of the threshold between inside and out. It sets the interior space as an extension of the streetscape.

The shop is transparent, elegant and simple. It combines 3 elements listed in the “retail hand book” for typical clothes shop interiors: a rail, a curtain and a mirror. Together they form a simple and efficient means of arranging, displaying and storing clothes, accessories and shoes. They are not perceived in isolation from each other, but establish an autonomous retail environment, the Vandijk landscape.

Designed by Ooze

All photos courtesy of Jeroen Musch

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