The store is located inside the important BTC TRGOVINA – SPANSKA CESTA shopping park and will be one of Benetton’s biggest stores in Eastern Europe. The architecturally striking megastore was created by renovating the end section of an existing building with an arched roof. With the new design, a structural façade in glass has been installed to create a bold, new balance of light and proportions in the building’s front elevation.
The ground floor is devoted entirely to the Benetton Adult world, while the first floor (created by installing a gallery level accessed via stairs or elevator) offers two distinct spaces, each with its own entrance: Benetton Children and Sisley. Each collection features a specific interior design concept to distinguish the different types of merchandise, and to confer a precise identity to each brand in its own sales space.
Indoor photos by Gregor Hočevar