Neil Barrett store by Zaha Hadid, Hong Kong

September 2nd, 2011 by retail design blog

The opening of the Neil Barrett store – only the third one after opening up in Milan and Tokyo – is at the landmark mall in the city’s Sheung Wan area. And what a store it is! The interior is designed by starchitect Zaha Hadid, and is hypermodern and sleek. Its concept is based on the idea of display landscape where each single object in the store acts as a piece in a puzzle and completes the cast of each other. Objects are placed in a zen-like configuration, creating an atmosphere of spectacular sobriety. The idea also plays with the concept of the contrary between materiality and color, where the furniture pieces are white while the walls are concrete rough and the floor is polished black

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