The 24 Issey Miyake store is conceived by moment design’s Hisaaki Hirawata and Tomohiro Watabe and located in Hakata, Japan. This store is to stimulate the shopping experience in a store. The bright colors attracts customer’s attraction against a simple white background at the store. There are bright lights which causes the clothes to “glow” and creates a lively atmosphere for the shoppers.
Clothes are hung on the wall while small compact transparent plastic spheres will contain the extra clothes in the different sizes. The clothing are piled in balls and stored in the spheres in the middle of the store.