The new Gant Rugger store on 25 Prince Street in Nolita is just as vintage-inspired as you’d expect it to be. Inside, the decor hits the three Rs of store decorating: reclaimed, repurposed and reworked. The interior of the brand’s third stand-alone New York store features exposed walls, good old-fashioned woodwork, and pieces snatched up from shuttered factories in New England. It also features the Gant by Michael Bastian line, and come fall, exclusive leather goods.
Similar to the location on Bleecker Street, all of the stores guts are exposed, which includes light fixtures and its rustic floor. Shirts pop out of glass cases and bins that slide, and a giant American flag is draped on the wall.