A.P.C. has opened a new store on rue Royale in the 7th arrondissement in Paris. Located next to Dior, Gucci and Chanel, l’Atelier de Production et Creation (A.P.C.) is a beautiful boutique spread over two floors.

This charming store was designed by architect Laurent Deroo who has tried to communicate A.P.C.’S charming philosophy in a very small space (60m2 in total: 20m2 on the ground floor and 40m2 in the basement) by using light wood shelving and furniture, discreet lighting in order to make customers enjoy a unique shopping experience.

http://www.delood.com/interiors/apc-royale-new-boutique-paris
http://www.faire-son-book.fr/blogs-mode/2258-apc-royale-nouvelle-boutique-a-paris