Surface To Air store by Federico Masotto, New York

September 14th, 2011 by retail design blog

The opening of this embassy of french style had New York city’s hipster community buzzing in anticipation for weeks. After setting up shop in Paris and the brazilian megalopolis of São Paulo, creative agency + fashion label Surface To Air opened its first U.S. store with a bangin’ opening party for the happy few. The store measures a very spacious 2,500 sq.ft. and is designed by Paris-based italian architect Federico Masotto. it’s a stylish exercise of euro-slickness, featuring exposed brick walls, nice gun metal aluminum display cubes and black leather couches. Smack in the middle, a striking multilevel slab of concrete, engraved with the brand’s logo, serves as pièce de résistance display.

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