Sony Centre by Dalziel and Pow, London

September 21st, 2011 by retail design blog

“We have been working with Sony Europe to design the total brand presence for their home entertainment category. This concept aims to give united brand architecture and communications for Sony across all retail touch-points and integrate the TV and home theatre products, to offer a complete Sony experience. The ‘Total Presence’ concept works in a variety of sizes and locations, up to key destination flagship shop-in-shops of 100 sqm.”

“We have also designed a new concept for the Sony Centre on Tottenham Court Road. A key element of the brief was to create a rationalised and effective customer journey across the store. The graphics package communicates the technology on offer, educating the customer and aiding selection. A new palette of finishes enhances product presentation. Merchandising systems have been developed to build increased flexibility and access across the store. A new table system enables customers to more easily interact with the product and promotional ends showcase key offers. A full demo area was built, based on the ‘Golden Space’ concept we had previously developed with Sony, and it acts as an educational showcase for the entire home entertainment category.”

Designed by Dalziel and Pow















http://www.dalziel-pow.com

Trendy by Vision Express optician saloon by EMKWADRAT Architekci, Lodz - Poland
The space, minimalistic in terms of color and material palette, draws attent...
Kerry Properties Limited's Green Box by Totems, Hangzhou - China
The Green box is literally a cool temporary building presented by Kerry Prop...
Zara Home Store & Windows, Milan - Italy
Zara Home Windows, Milan - Italy
Maruhiro - Hasami Ceramics Flagship Store by Yusuke Seki, Nagasaki - Japan
Maruhiro is the leading producer of Hasami ceramics which includes pottery a...

2 thoughts on “Sony Centre by Dalziel and Pow, London

  1. james says:

    Another black and white retail roll out from the monochromatic world of D+P?

Leave a Reply

Your email address will not be published. Required fields are marked *