The 11th World City department store with highly sophisticated architecture of the Peek & Cloppenburg KG, Vienna has now opened to nearly 12000 m². Danube-white limestone and large windows over windows are the defining characteristic. This ensures brightness and on every floor for a view of historic Old Town houses. There are also clear ceiling heights from 4.75 to 3.75 meters. Only the third time P & C has here carried after Berlin and Stuttgart, the concept Fashionation. It is presented on 500m ² after the half-year change a mix of international avant-garde and yet unknown labels.