Aesop store by Tacklebox, New York – Nolita

October 5th, 2011 by retail design blog

Designed by local architect Jeremy Barbour, he adopted the same solution as when he created Aesop’s Grand Central Station kiosk, constructing the wall displays and counter out of re-purposed editions of the New York Times. The material, layered to form what look like large paper bricks, gives the space unprecedented texture, creating a warm, welcoming atmosphere.

Beyond the visual component, the soft, weathered feel of it compliments the product line nicely, as well as grounding it within the city and community. In a nod to Aesop’s appreciation of the arts, the store will screen Criterion Films on the paper walls, so customers can enjoy world-class cinema projected over years of the written word.

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