The American luxury lifestyle designer Tory Burch has opened her first London flagship store. Nestled next to Miu Miu at 149 New Bond Street, the boutique spans some 4,200 square feet of an enchanting 19th century town house.
The décor reflects the iconic style of Tory’s first flagship on Elizabeth Street in New York City. featuring such touches as moss green floors, gold leaf mirrors, plum snow leopard curtains and orange lacquer details, alongside unique elements like Imari vases, a regency shell chair and a George II claw foot side table – a gorgeously sumptuous shopping experience. The second floor includes a living room for VIPs and special events as well as a library to relax in or to feature special collections.
Since launching in 2004, the Tory Burch brand of luxury lifestyle has won critical acclaim and recognition with numerous awards. The new boutique will host the whole collection of ready-to-wear, shore, handbags, jewellery, eyewear and accessories – a one-stop shop for the designer’s classic American brand of pared-down glamour.