Coppergold packaging design by Zoo studio

October 10th, 2011 by retail design blog

Coppergold is a new brand of jewelry created by the copper foundry La Farga Group, a company with 200 years of history and internationally acclaimed for their copper products. Their vision is to create a very innovative and unique type of jewels with a new metal alloy made of copper and gold.

An exclusive and unique product that needs a very special treatment from all points of view. The packaging has the function of a display, so it can be put at the shelves or the store cupboard and the jewel can be seen through the transparent methacrylate. The combination of materials like cardboard and methacrylate give a sense and sophistication, and the assembly of the packaging with two flat rubber bands adds another singularity to the whole piece.

The jewels are designed by various artists, and their unique personality and passion is represented by different abstract line drawing surrounding the jewel. We also use two very different typographies in size and morphology to add a sharp contrast. The colours used are very neutral, like black or white to give maximum visibility to the jewel, which always lays in a flat black surface between the cardboard and the methacrylate.

Concept and packaging design Zoo studio for Coppergold

http://www.thedieline.com/blog/2011/8/1/coppergold.html

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