D.S. & Durga + Staghorn Sumac + JOYA

October 11th, 2011 by retail design blog

JOYA, the fine fragrance, personal care and home ambiance pioneer, and D.S. & Durga, the ambitious American perfumery crafting small batch fragrances of premium-sourced ingredients, team up to produce a limited distribution EDP.

At the start of 2011, Brooklyn-based friends and neighbors JOYA and D.S. & Durga set off to create an unusual collaboration between two fragrance brands. The final product — Staghorn Sumac —represents an amalgamation of the young companies’ expertise in fragrance and design. An initial batch of 100 37ml perfumes in glass bottles with porcelain accents have been produced and packaged in deadstock fabric with numbered cloth labels.

David Seth Moltz, the “nose” behind D.S. & Durga and Staghorn Sumac, describes the scent as part of “a botanical and historical survey of the Great Plains, its people and its wild plants. With this scent, I wanted to shed light on America’s rich botanical history.”

http://www.thedieline.com/blog/2011/9/8/ds-durga-staghorn-sumac-joya.html

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