Efa’s frozen yogurt shop by ZWEIDREI, Berlin

October 13th, 2011 by retail design blog

The re-design of the EFA’s frozen yogurt store is defined by dichotomy, finding the climax in their connections. This dichotomy consist of the contra posts brand’s history to its re-launch, history and tradition contra future and generation change as well as the old product “EFA Eiskrem” getting replaced by sustainable and healthy “EFA’s frozen yogurt”.

The mostly classical architectonical syntax is constantly broken by modern and expressive elements. the question how to deal with these dichotomy is therefore answered by the use of different styles. To foster the playfull usage of ornaments and decoration the whole interior is consolidated in a box. This box is cut, placed in the exisiting store, showing its construction layer and becomes a coulisse. By doing so It renders ironic and conceptual idea.

Designed by ZWEIDREI


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