Committed to advancement of the men’s luxury industry the label Dunhill opened its new flagship store called “The Home of Alfred Dunhill” in the sophisticated city of Hong Kong last month. The luxurious Home of Alfred Dunhill is part of a unique global concept the company to enable customers to become part of the legacy of the brand. Located in the prestigious Prince’s Building in Hong Kong the luxury goods are spread over three floors- consummately British menswear and accoutrements.
The Ground Floor showcases the Alfred Dunhill luxury menswear collections including the Limited Edition Wood leather bags and briefcases. The First Floor offers the Dunhill casual wear collection and bespoke tailoring section Alfie’s Restaurant & Bar by Kee are located in the Mezzanine Floor, set to be the exclusive local destination for the VIPs.
Designed by KEE signature architect Gavin Tu the place is decorated in dark woods and leather and will be serving real British fare. Also located on the same floor is the oldest Britain wine and spirit merchant Berry’s Fine Wine Reserve by Berry Bros. & Rudd. It houses 32 wine bins and by invitation only.
Unique displays were created especially for the opening night. Capturing the quintessential British moment is a sculpture of a small bulldog small bulldog straining to get to his master, an elegantly dressed gentleman holding a red ball.