Patrik Ervell pop-up store by Graham Hudson, New York

November 2nd, 2011 by retail design blog

As of last thursday, menswear designer and cfda recipient Patrik Ervell, has moved into the eponymous Boffo space in Tribeca. The location is currently housing a series of five engineered pop-up stores devoted to innovative designers, and recently hosted a high-octane Nicola Formichetti installation. In an ode to condemned spaces, architect, sculptor and designer Graham Hudson has created an atmosphere of total demolition. The interior surveys a space that is more an annihilated warzone than a run of the mill, streamlined boutique.

Slicing through mounds of rubble, steel scaffolding and twisted concrete is a modern collection defined by sharp tailoring and the staple use of unorthodox materials such as gold foil, iron and copper rust stains, rubberized cotton and a utilitarian, minimal perspective on menswear classics. Well-known for being above the fray in the often bland/canned world of men’s fashion, the merging of these two avant-gardians is sure to captivate local fashionistas and downtown art demi-gods alike.

Photographer: Evan Joseph

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