Theurel & Thomas branding by Anagrama

November 7th, 2011 by retail design blog

Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.

Designed by Anagrama

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One thought on “Theurel & Thomas branding by Anagrama

  1. Wink Brand Design says:

    This has to be my pick for one of the best designed brands of 2012. A beautiful play on minimalism, decadence and colour for a premium delicious product. Being brave with your brand takes courage and can be challenging when working with brand specialists. The best solutions are always be tangible, actionable and valuable. Well done Anagrama!

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