Joy Cupcakes by Mim Design, Melbourne

November 8th, 2011 by retail design blog

Joy Cupcakes evokes memories of a “home” style kitchen with a palette of soft colours and handmade tiles providing an organic backdrop to the products; cupcakes produced with all natural ingredients.

Joy Cupcakes prides itself on using all natural ingredients, and in turn the interior design reflects that “natural” feel using warm timbers, soft colours and hand crafted materials. The product was to take centre stage, with the interior as a complementary backdrop to the product and the ‘Joy Cupcakes’ brand. The store, like the project objective, was to install a sense of joy and happiness.

Custom pieces were designed to enforce the product and the brand, such as:
– Custom pendant light fittings signifying a “cupcake” design that takes advantage of the high ceilings, with a shade that can be adapted to a table lamp for kiosk style fitout.
– Custom stools and tables reinforcing the soft colours of the handmade tiles.
– Custom design to the benchtop creating a “doiley table cloth” style look.
– Timber peg rails line the walls to create a custom merchandising display system that is in keeping with the “home” kitchen feel in which various kitchen utensils can be hung.

Concept design: Chorus Studio & Michael Diamandis
Store Location: Southern Cross Lane, Melbourne
Photographer: Shannon McGrath

Designed by Mim Design

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